Idol group C-ute released their new single, “Kiss Me Aishiteru“, on February 23rd. The track features more mature lyrics and a club sound that breaks ground for the group. According to leader Yajima Maimi (19), the group strove to express their “sex appeal” in their vocals.
The danceable, high-intensity track is C-ute’s 15th single, and it puts them in new territory. The song deals with the anxiety a woman feels when she senses that love is almost over.
The main vocalist in the group, Suzuki Airi (16), says recording the song was a process of trial-and-error, since, “For any musical phrase, there is a different way to convey it. The ‘I love you’ lyric at the end was the toughest part, since you have to put so much emotion into those short words. We had to record it over and over again to get it right.”
In singing about a girl who falls so dangerously in love, Yajima says she can sympathize with the protagonist: “To be so excessively in love, so much that you reach the point of insecurity… I think that kind of love would be wonderful.”
The PV for this song has quickly achieved popularity on online video sites, with YouTube views having surpassed 870,000 at the time of this article. In the year going forward, Suzuki says she wants to show the world a new, more adult C-ute. “It’s great that so many people have watched our video already, but we want to reach out to even more people, and hopefully we have a chance to perform overseas.”
“Kiss Me Aishiteru” is being released on the Zetima label. First-run limited edition recordings in three versions (A, B, and standard) will contain serial numbers for drawings with a DVD and event ticket prizes. C-ute’s new album, “Cho WONDERFUL?“, goes on sale next month on the 23rd, and their spring tour kicks off April 30th at Nakano Sun Plaza.